Here, the expertly printed stand-up signage and wall graphics grab visitors attention at these crucial points during their buying cycle.īy placing highly compelling product promotions in highly visible areas, Gila River Resorts & Casinos maximizes the environments’ merchandising potential - boosting sales. Twin Spires Slots Rewards: Fair Grounds Race Course & Slots. To ensure the best ROI, the Gila River’s marketing team identifies key customer pass through areas for POS, specifically around slot machines and dining outlets. Players Club: Gila River Casinos (Wild Horse Pass, Lone Butte, Vee. This type of in-store marketing campaign is an effective and impactful way of increasing customer spend-per-visit within a retail environment. We take pride in providing quality casino entertainment with exceptional guest service and innovative gaming experiences while providing rewarding employment opportunities and revenue for the community at our three locations: Wild Horse Pass, Lone Butte, Vee Quiva, and soon to be fourth location, Santan Mountain. Sometimes this includes comprehensive casino advertising, other times it focuses on individual elements such as escalator branding, floor standees, seasonal pool updates, menus and more. A secret to Gila River Resorts & Casinos’ marketing success is in the upsell experience, which relies heavily on point of sale marketing ( POS) that is continually rebranded and refreshed monthly at their locations.

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